Delivering Authenticity
Delivering Authenticity
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Delivering Authenticity
Delivering Authenticity
Deliver to
Set location
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100% GI Certified
Government verified
Direct from Makers
No middlemen
Free above ₹999
Pan India delivery
Secure Checkout
Encrypted payments
Featured Collection
Authentic GI-tagged products selected directly from master makers across India.
4.5
★
100g
₹799
4.5
★
100g
₹349
4.5
★
250g
₹799
4.5
★
1g
₹699
4.5
★
500g
₹999
The GI Difference
India's Most Rigorous
Authenticity Standard.
A Geographical Indication (GI) tag, granted under the GI Act 1999, certifies that a product genuinely originates from its claimed region and carries qualities attributable to that geography. It cannot be faked and cannot be transferred.
Origin Locked
Must be made within the exact geographic zone named in the tag.
Quality by Geography
Unique characteristics must arise from soil, climate, altitude, or local craft tradition.
Community Protected
GIs are registered to cooperatives & state boards — not individuals — protecting entire communities.
Legal Guarantee
Selling a counterfeit GI product is a criminal offence under Indian law.
Why Choose Us
Every decision we make — sourcing, pricing, verification — is built around one goal: the maker gets a fair deal.
No Middlemen
We purchase directly from makers, cooperatives, and producer groups. Every rupee reaches closer to the source.
Living Wage Pricing
Prices are set to cover dignified living costs in the producer's region — not the commodity market rate.
GI Integrity
Sourced from within the exact GI-demarcated zone, from registered authorised users only.
Artisan First
Makers are partners, not vendors. We co-create products, share margins transparently, and tell their stories.
India has 823 GI-tagged products across 28 states and 8 union territories. We are starting with five.
5
GI Products
Fully verified & sourced
3
States
J&K · AP/Odisha · WB · HP
5
GI Tags
DPIIT registered
